Have you heard? The world is close to capturing 1.7 megabytes of data for each person on the planet every single second.
That’s not even the crazy part.
For most companies today, very little of that data is being put to good use. Despite the tremendous amount of available customer intel, nearly half of marketing and selling decisions are still based on intuition instead of quantitative analysis. Even more startling, just 5% of senior marketers are currently able to deliver data-driven, tailored customer experiences.
At the same time…
Eight in ten customers want businesses to understand them better, and six in ten are willing to share even more data if it means getting more customized communications.
That’s a huge gap — one that millions of teams across hundreds of industries are struggling to fill.
Which is why I’m so excited to share some big news with you.
Today, with the acquisition of marketing automation innovator Salesfusion, Sugar is taking you one giant step closer to getting a unified, comprehensive view of your customer. If you’re eager for newer, better ways to leverage your data and create customers for life, this move was made with you in mind.
We’re excited about uniting with Salesfusion for many reasons, and will continue to share details with our customers and partners in the coming weeks. For now, I’d like to give you a snapshot of what to expect:
1. More personalized experiences
Let’s face it: Your customers have some pretty high expectations. The pressure has never been greater for companies to continually deliver the right message at the right time, to each and every individual. These are difficult demands to meet — and Sugar is intent on helping you exceed your goals.
With Salesfusion, we’re taking our capabilities to the next level of personalized customer experiences. As Salesfusion’s powerful marketing automation merges with Sugar’s market-leading CRM, you’ll discover new ways to achieve even more with your data. The move means more recurring revenue for you, more meaningful engagement for your customers and better experiences for everyone.
2. Bigger competitive advantages
You already know that Sugar is rated higher than all other major vendors when put to the Net Promoter Score test. So there’s no way we would join forces with another provider unless we were first convinced it meets our high standards for exceptional customer service.
I can assure you that Salesfusion delivers. Recognized in the Gartner Magic Quadrant for Lead Management, Salesfusion provides a powerful toolset to drive more conversions and loyalty. As a leader in the marketing automation solution space, it’s laser-focused on what matters most to marketers: intuitive campaign builders, easy-to-use reporting and deep customer intelligence for even greater personalization.
3. A brighter future
Most importantly, today’s announcement is part of a much bigger vision for the future. Sugar is laser focused on empowering marketing, sales and services teams with the tools they need to be more productive and profitable. As customer expectations change and evolve, our customer experience solution will continue to expand right along with them. Our goal is to provide you with the most flexible, responsive customer experience platform on the market today.
You already have an abundance of valuable intelligence on your customers. Now, let’s put it to great use!