As often as not, businesses spend too much time trying race against their competitors in establishing their branding and promotion strategies not realizing that there are a lot of things that you can learn from your competitors in terms of improving your own digital marketing.
Know who's doing things right, what they're doing and how they're making it work. Apply it to your own business and sit back and admire what you and your rival has accomplished.
Here are a few things that you can learn from the competition about digital strategy:
Both your online and offline reputations can be a game-changer for your consumers. Find out about other companies' online reviews and compare it to yours. Does your competitor have higher ratings in Customer Service? Learn what channels your competitor use to interact with their audience and find out why and observe how they respond to customer's negative feedback online.
And since social media is one of the significant indicators of a business' success, comparing your social pages to your competitions can help you improve your social media presence. Check how they designed their pages, the information that they provide, and how often they post. If they have a lot of followers, get a bit of how they engage with their customers on social media so you can improve your own loyal customer base.
Your website is as important as your brick and mortar store, and that's the first thing people see if they find you online and you'd want to make a good impression. Now take a good look at your competitor's site. Is the design modern? Is it cluttered? Are they making a good first impression? It is responsive and works well on your mobile device? How does your website look in comparison?
So whether your competitor's website is well designed or not, a modern, uncluttered, and easy to navigate site will give your clients the right impression about you and your services. It can also improve your search engine ranking making it easier for potential clients to find you online.
Have you tried asking yourself, "How do my customers find me?" Try googling your business name and check how high do you appear in the organic results? Now check your competitors. Which business ranks higher? If your competitors rank higher, then it's time to improve your SEO strategy. Know what keywords they're outranking you and make sure that your website is optimized correctly.
As much as you'd like to know what works for your competitors, be keen to observe what doesn't work for them. Be aware of their mishaps and unsuccessful strategies so you can avoid doing them.
Your own marketing strategy remains to be your top priority, and some strategies that work for one company may not work for another. But learning from the ones who do it better will help you become the best, to say the least.
At Devtac, we know the importance of CRM in business, and we know what will contribute to your business's growth. As one of the leading Software Solutions Provider in the Philippines we can help you achieve your goal. Worried your customers aren't satisfied? Give us a call send us a message!