Salesforce Named a Leader in the 2018 Forrester Wave: CRM Suites

20/11/18 11:46 AM By Nico

From the beginning, Salesforce has been laser-focused on our customers and their success. For almost 20 years, our product vision and planning has been based on feedback from the more than 150,000 companies with whom we are fortunate enough to work.


That’s why being named a Leader in the 2018 Forrester Wave™: CRM Suites, Q4 2018 matters to us. In our view, it means we’ve heard what our customers have to say and innovated around it, with artificial intelligence, a low-code platform, an extensive application ecosystem, and free online learning.


Forrester Wave evaluates CRM Suite providers’ current offerings, strategy, and market presence. We believe that our position in the Forrester Wave highlights Salesforce’s capability to enable business transformation in these areas:


AI powering the way to customer engagement, which allows users to focus on the tasks that matter most to achieve business objectives. Einstein delivers actionable insights that allow the right focus on all business functions from Sales, to Service, and beyond.


End-to-end solutions delivered across sales, marketing, service, and ecommerce for B2B and B2C organizations alike. All are powered by the Lightning Platform, extended with the AppExchange, and guided through our learning experience platform, Trailhead.


A focus on portfolio expansion consistently demonstrated through building out capabilities with product development and acquisition. Examples include CloudCraze and MuleSoft to strengthen B2B eCommerce and integration services respectively.


As Forrester states: “Modern CRM is at the heart of the Age of the Customer,” and Salesforce is honored to be recognized as a leader this year.

Source: Salesforce


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