First Impressions Last! Three Sure Ways to Help Your Brand Make A Great First Impression

10/09/18 04:47 PM By Nico

Did you know that it only takes a tenth of a second to make a first impression? That means most people will judge you upon the first few moments of meeting you and their opinion about you will likely to last. And as much as we don't want to admit it, people unconsciously make judgments about a person's character, personality, and professionalism based on that first few crucial seconds. Which is why making a great first impression is really important, especially in business.


You only have one shot to make a great first impression and if you want the people you meet (either through business fairs, conferences, networking events, and even online events) to get the accurate first impression and see your best, then you need to put your best foot forward.


Build up your brand identity through your company name, brand logo, and a catchy tagline.

Your brand logo is critical because it will become the face of your brand, and it should be capable of two things:

-It should reflect the quality of your products and services, your mission and vision, and the over-all brand culture

-It should be interesting and memorable that it will retain in the minds of your customers

When mega companies like Nike, Apple, Coca-Cola, Facebook, Starbucks, and other popular brands release a new product or delve into a new venture, it always garners a good first impression from people because these brands have established their name well.


Be consistent with your brand throughout all your channels.

The first impression you get from your customers when they walk into your physical store should be the same when they walk into your virtual store, or your website, or to any of your social media platforms. The look and feel should be unaltered, from the physical aspects (like color schemes, theme, and design elements.) And more importantly the interaction they will have with you and your team has to be consistent. By making your profile online match your brand, your target market will have the same experience wherever and however they meet your brand for the first time.


Engage authentically and show genuine interest.

When you are meeting people for the first time, approach them with genuine interest. Train your customer-facing team to learn how to present themselves well, how to hold a polite yet engaging conversation, and particularly, knowing when to pitch. A new business person's biggest mistake is talking too much about their company and how good their products are. The worst thing you can do is to introduce your brand with a pitch. Don't make it about you -- make it about your customers!


The most common misconception about making a great first impression is thinking you have to impress people with how knowledgeable you are or how you have "only the best product" or "product that has the rarest ingredient." Another mistake is putting up a front just to impress your customers and coming short on delivering what is expected. What you should aim for instead, is to make your customers feel better and to create a memorable first contact.


At Devtac, we know the importance of CRM in business, and we know what will contribute to your business's growth. As one of the leading CRM Solutions Provider in the Philippines, we can help you achieve your goal. Worried your customers aren't satisfied? Give us a call or send us a message!