SugarCRM's Marketing Automation

23/05/22 11:35 AM By Ana

Sugar Market is an all-you-need marketing automation solution designed to work for you. With a curated toolkit that includes highly intuitive campaign builders, advanced automation, and superior reporting, we focus on what matters most to marketers: streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. 



Sugar Market is the all-you-need marketing automation solution built to work for you. Sugar will help you:











Say Goodbye to Guesswork

Say hello to predictive lead scoring. Consider effective marketing automation that includes consistent lead qualification and prioritization based on actual engagement and its contribution to conversion. SugarPredict for Market predicts the likelihood of your leads converting to marketing qualified leads (MQL) and flags prospects for prioritization. Allowing the platform to do the work removes the guesswork from lead scoring.

 


Multi-channel Marketing Platform for All Business Needs

Connect and engage with your customers wherever they are. Market has you covered for all your marketing channel needs in one simple cloud solution, with inbound and outbound email marketing tools, social media management capabilities, AI-driven predictive analytics, and even Google Ads management tools.


Create Clever Campaigns

Using mobile responsive drag-and-drop builders or preset templates, you can create professional-quality landing pages, bulk emails, and conversion forms in minutes.

Nurture Prospects & Accelerate Revenue

Use AI lead-interest analysis to quickly create dynamic, multi-phase, highly targeted campaigns that drive more high-quality leads into your pipeline. Drive more engagement by sending personalized email communications at scale, and boost lead velocity through AI predictive lead scoring.

 

Analyze Performance & Visualize Results

Find what’s working and what’s not with Advanced Analytics, a powerful BI-grade reporting module included with Sugar Market. With a bird’s-eye view of your most important metrics, it’s easy to measure marketing success.

 

Integrate With Your CRM

Allow the information silos to crumble. Sugar Market has more CRM native integrations than any other marketing automation platform. Whether you use Sugar Sell's many benefits or another CRM vendor, we'll keep your systems in sync so Sales and Marketing are always in sync.

 



Key features of Sugar Market


Ad Campaigns

Launch Google paid search campaigns through the Market platform to drive qualified traffic.


Landing Pages and Lead Forms

Use drag-and-drop builders, or choose to code your own, to quickly build custom web pages and forms that capture leads.


SEO Audit

Run web audits to understand how your site is performing and compare your site to the competition.


Webinars and Events

 Manage and track the success of events and webinars from within the platform.


Social

Schedule posts, manage accounts and monitor brand reputation across social media platforms.



Surveys

Capture important insight with custom surveys.

 

Buyer’s Journey Tracking

Uncover key insight into prospect and account engagement with your website.

 

Reporting and ROI

Capture actionable insight into your marketing performance to understand what’s driving revenue.

 

Nurture Campaigns

Remain top-of-mind with automated, tailored messages sent to prospects throughout their buyers’ journey.

 

Interactive Dashboards

 Build and source data from various marketing initiatives and create visually-appealing, shareable reports.




Interactive Dashboards

Build and source data from various marketing initiatives and create visually-appealing, shareable reports


Predictive Lead Scoring

Measure engagement and prioritize Sales outreach with actionable lead intelligence.

 

CRM Integration

Align Sales and Marketing with Sugar Sell integration that includes real-time syncs, lists and support for custom fields.

 

Emails

Easily create personalized, responsive email campaigns, with optional dynamic content to spark conversations that convert.


Boost Lead Velocity

Facilitate rapid and reliable marketing lead qualification and prioritization through artificial intelligence (A.I.) predictive lead scoring.



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