Reaching Out to the Customer through Mobile Marketing

04/05/18 11:23 AM By Nico
The Mobile Phone Industry is one of the fastest growing industry in the world everywhere you go you’ll see a mobile phone almost everyone you’ll meet has a mobile phone. It has become a mainstay in our lives, leaving home without your mobile phone is almost like leaving a part of yourself at home. Probably 90% of mobile phone users have their mobile phones within arm’s reach all the time. And there’s a reason for that, mobile phones have made so many things in our lives easier. It’s made communication so much easier, accessing information no matter where you are isn’t impossible anymore, organizing your day won’t be so hard, and staying connected with everything around us whether its people, events or something you’re passionate about.

Connecting to consumers through their mobile phones can be a friendlier approach, since people tend to be more attached to their mobile phones rather than their PC or TV. If good two-way communication with the consumer can be established, then a relationship leading to loyalty can be expected.

Building relationships through mobile marketing

Connecting with consumers through their mobile phones is different from connecting with them through a desktop or laptop. When people are on their mobile phones they’re typically on the go, so showing them ads would be a bad idea and a bothersome to the customer. Instead, why not focus on some of these mobile marketing techniques.

Building a channel through mobile applications

Mobile apps aren’t just for big companies nowadays even small businesses have mobile apps. Having mobile apps allows your business to be more visible to the consumers. It also means that you’ve just created a direct channel to your consumers, so you can share information and promotions through push notifications. This is good for the relationship because it’s like personally reminding the consumer about your product/service, unlike billboard ads or TV ads which are targeting the masses of people.

Reward your consumers with loyalty programs

When you implement this type of program you’re showing your consumers that you care about them and not just their money. This lets new consumers stick around for more and present consumers will see the value you bring for them. As a result happy consumers will want to share their experience with other people, helping you grow your business.

Socialize your consumer relations

Being on a social media site like Facebook, Twitter and Foursquare can help you spread the word about the value you provide your consumers. You can also get plenty of useful information about your consumer’s insights and behaviours towards your product/service. You can use this information to provide better value to them.

Benefits of Mobile Marketing:

Mobile marketing is communicating and sharing the value of your product/service to consumer through their mobile phones. Mobile marketing is the future of marketing. Mobile phones nowadays are like an extension of ourselves in a sense that we need it to perform specific tasks in our lives. So mobile marketing can have plenty of benefits.

A Clear and Fast Reception

When a company tries to communicate to a customer through their mobile phone they’ll receive it almost instantaneously, since the mobile phone is never far from the user. Unlike when trying to connect with a customer on his/her desktop or laptop, you can’t connect with them on the go you’d have to wait until they got home.

Reach a Specific Target Consumer

Through mobile marketing you can get a direct communication channel with an exact target market. Since mobile phones typically only have one owner, unlike other gadgets like a desktop or laptop. You can get updates on customer insights and behaviours for that specific customer you’re targeting.

Effective Two-way Responses

People are always on their phones, so communicating to them through their phones not only means you get immediate responses but it’s also a more personal approach. Consumers like it when a company can level with them; it makes them look more sincere. When you get that good two-way communication they’ll feel more comfortable sharing their thoughts to your company.

Why does your business need a mobile app?

Whether your business is small, medium or large, you need a mobile app for effective business operation growth. Today’s technology allows everybody to be connected with the world around them, all the information of the world seems like it’s just at our fingertips. As a result, people now are spending more time online and on their phones, about 81% of that time is spent on mobile phone apps. Mobile apps can help you provide a more user-friendly experience for your customers. Many customers change their minds about a brand that doesn’t have an online presence. That’s why so many businesses are trying hard to establish an online presence through the use of mobile marketing.

Mobile marketing has to be one of the most important marketing approaches today, especially now that everywhere you go you’ll see a person glued to the screen of his/her mobile phone. Creating a mobile app for your business will probably be one of the best business decisions you can make. There are so many benefits, when it comes to implementing a mobile app to your business.

The first and obvious benefit is that your consumers have access to your business no matter where they are, as long as they have their phone with them of course. Having a mobile app for your customers is so convenient for them and for you. You get to tell them about all the great things about your business and they get to tell you how much they love it.

Having a mobile app also boosts popularity, especially if your competition doesn’t have one then that’s called a competitive advantage. Creating a mobile app for consumers is like personally advertising your business to them, it brings you both closer to each other and we all know what that leads to.

Loyalty, it’s probably the best and most important benefit you can get from mobile apps for your business. Every business should strive for their consumer’s loyalty, without it how can you expect to grow as a business. Instead of expecting consumers to be loyal, why not be loyal to the consumers. Rewarding consumers goes a long way. You should reward them for their loyalty and engagement with your business. But you don’t get loyalty just by giving away free stuff, by creating a customer experience that will satisfy their personal wishes and expectations you build a relationship that leave your consumers wanting more.