The Worst Advice We've Ever Heard about Social Media

24/09/18 01:18 PM By Nico

While you may use social media as a part of your marketing strategies for many positive benefits, some practices would require a lot of consideration before implementing. Connecting friends online is one thing, but when online interactions involve your brand image, you have to make sure that you are following nothing but the best practices. As with any marketing channels, it can be very appealing to jump onto the craze and hope for the best.

 

However, some of the following points are just the worst advice and are not the trends to follow.

 

1. Flooding

Constantly posting boring and irrelevant topics may result to people unfollowing your business. No one needs to know your every move and your followers would want to see fresh, engaging, and quality content.


Your posts should gather viewer engagement and increase your brand's online presence. You also need to be aware of the best times to post on different social media platforms. It pays to fish where the fish are biting. According to Sprout, the best time to post on Facebook is Wednesday at noon and 2:00 PM, and Thursday at 1 and 2 PM, the safest times to posts include weekdays from 10 AM to 3 PM, and weekends specifically Saturday has the least amount of engagement for Facebook. Remember, Facebook is still the number 1 social media platform with 1.4 billion daily active users and 93% of marketers use this platform regularly.

 

2. Automated Updates

We use social media to connect and interact with our clients and prospects, and automated posts and responses don't actually hit the nail on the head. While programmed responses are beneficial in so many ways, you may end up missing out on some opportunities that require human attention.

 

3. Hashtag Everything to Gain Viewership

Using hashtags or social tagging allows you to follow trends and know what other companies are discussing about but overusing it or misusing it can put people off your post. Bombarding your tweets with unneeded hashtags shows how inexperienced, immature, and unprofessional you are, and your readers may not take kindly to that.

 

4. You Should Only Cater to Younger Crowds

Most people believe that the Millennials are the only ones on social media, but that's a misconception. According to the Pew Research Center, 62% of adults ages 65 and older now use Facebook. That's a 14point increase since 2015. So don't take your older customers for granted and limit posting languages and graphics that only Millennials and Gen Z can relate.

 

5. Focus on One Network

Choosing the right social media is essential and there a lot of things to consider including your target market and how that social media platform can help elevate your brand. But focusing on one network will limit your reach, and you'll end up missing out on a lot of cross-channel opportunities. Remember, not everyone prefers Facebook posts over Twitter posts, and vice versa. Promoting your brand on several social media platforms will diversify your brand, and you'll cover as many networks as you can.

 

Keeping up with the never-ending drafting, publishing, scheduling, and reporting of your social media marketing updates is a great challenge and can really consume a lot of your time, but knowing which strategies work and which ones don't can make your job way easier.

 


At Devtac, we know the importance of CRM in business, and we know what will contribute to your business's growth. As one of the leading CRM Solutions Provider in the Philippines, we can help you achieve your goal. Worried your customers aren't satisfied? Give us a call or send us a message!