Say Hello to Sugar 9

16/04/19 04:35 PM By Tin - Comment(s)

Last week we hit a major milestone at SugarCRM with the release of Sugar 9. Sugar 9 encapsulates all of the awesome new features and additions to the product we’ve added over the past year.

Empowering our customers to accelerate sales from first call to go live is at the heart of our new Sugar 9 rele...

What You Can Achieve with a Manufacturing CRM

09/04/19 02:58 PM By Tin - Comment(s)

This means it’s no longer enough to simply produce great product. If you’re not at least thinking about opportunities around servitization, direct-to-consumer relationships, and other trends, you may be at risk of falling behind.

Staying competitive is no easy feat. The landscape is riddled with chal...

4 Ways CRM Will Improve Your Customer Experience

26/03/19 11:07 AM By Tin - Comment(s)

There are many trends on the horizon that may pique your interest as you develop your business strategy to stand out amongst your competitors. Technologies like artificial intelligence with natural language processing or machine learning, block-chain-based services, and the Internet of Things (IoT) ...

Is Net Promoter Score still a relevant success metric?

12/03/19 04:48 PM By Tin - Comment(s)

What is NPS?

Back in December 2003, business strategist Frederick Reichheld published an article in the Harvard Business Review entitled The One Number You Need to Grow. The article introduced the concept of the Net Promoter Score (NPS) and gave way to how many companies, now including the likes of S...

5 Steps to Better Conversion Rate Optimization

05/03/19 01:51 PM By Tin - Comment(s)

At SugarCRM marketing we spend a significant amount of time on conversion rate optimization.

What is it?

Conversion rate optimization (CRO) is a system of increasing the percentage of website visitors who take a desired action.  Typically, we focus our goal conversions on form fills, aka leads.


Why Your Sales Team Isn't Using Your CRM

25/02/19 02:40 PM By Tin - Comment(s)
Using a modern Customer Relationship Management (CRM) tool is a must for any business that wants to take customer satisfaction and revenue to the next level. A CRM can skyrocket sales and build solid long-term customer relationships.

Understanding and overcoming employee disapprobation is key to chan...

Challenges to Expect with Change

19/02/19 11:22 AM By Tin - Comment(s)

Most organisations at some point will overhaul or replace major systems or technologies. And when this happens, common challenges can arise with adoption across users who are not fully prepared for the change they’re going to experience. There are 3 common challenges that I’ve seen and experienced t...

A Blueprint for CRM Success: Additional Insights and Replay Available

04/02/19 02:27 PM By Tin - Comment(s)

Yesterday I hosted a webinar titled “A Blue Print for CRM Success,” where I outlined some of the key elements of planning and rolling out an effective CRM strategy. We discussed the importance of building a differentiated CRM initiative inside your organization; one that allows your company to stand...

How to Influence Sales Cycle Length

28/01/19 07:17 PM By Nico - Comment(s)

In an earlier post on the topic of Sales Velocity, I covered an important and overarching success metric that focuses one thing: How much revenue can you expect to bring in each day? The Sales Velocity equation looks at four things: 1) number of opportunities in pipe, 2) average opportunity value, 3...

Staying Relevant is the Key to Business Survival

22/01/19 10:45 AM By Nico - Comment(s)

The minute your business loses its relevance is the minute it dies. Just ask Toys R Us, which was forced to close all 735 of its US stores and many more around the globe last year after failing to keep up with changes in their industry and in the expectations of consumers.

The Deloitte Consumer Revie...

Servitization: When Manufacturers Become Service Companies

15/01/19 11:54 AM By Nico - Comment(s)

It’s that time of year again when techies bring out the crystal ball and prophesize about what’s coming in the next year.  Not to be left behind, I opened my browser this morning to an article about Apple that speaks directly to what I see as one of the most important paradigm shifts we will se...

2019: The Year of the Recurring Customer?

08/01/19 01:08 PM By Nico - Comment(s)

I know we all get a bit weary of the “New Year Predictions” posts and articles. But I do want to posit a bit of prognostication, if I may, for the coming year. I do believe that in 2019, we will see a lot of development around the concept of the “Recurring Customer.”

So, what is the “Recurring Custom...

The Ultimate Guide to Planning Your SugarCRM Strategy in 2019

18/12/18 01:30 PM By Nico - Comment(s)

With December starting this weekend and 2019 just around the corner, I thought it would be a great time to create a guide for our family of SugarCRM customers to use and plan for the upcoming year. Here are four things to think about as we approach 2019.

End-of-Life Dates

Sugar maintains ...

Smashing the Data Silos

11/12/18 03:42 PM By Nico - Comment(s)

One of the major challenges the team at SugarCRM is harnessing the contents of all of the customer data silos within an organization and leveraging them to deliver insight to your organization.

Often, customer data exists in multiple disconnected systems including websites, marketing automation, CRM,...

Keep Your Head in the SugarCloud

04/12/18 03:44 PM By Nico - Comment(s)

We run our own business on Sugar and our internal production system is the first that gets upgraded.  We call ourselves “Customer Zero” and apply all quarterly upgrades to our internal production system first in order to make sure the latest release is rock solid for our customers before we rol...