A Guide to Mastering Paid Social Media Advertising

12/02/20 11:39 AM By Mark - Comment(s)

Social media. Those have become two of the most loaded words for modern marketers. It’s rise to the top happened at near warp speed and its importance is still growing, with no signs of slowing down.

Social Media Marketing is Trickier Than it Sounds

What makes social media so tricky is that it evolves...

The Bots Are Coming Were Here to Help!

03/02/20 11:01 AM By Mark - Comment(s)

Bots, or programs built to do automated tasks, encompass an enormous amount of online activity and by some estimates are responsible for more than half of total web traffic! There are many useful actions that bots take on our behalf, but they can also be used for malicious purposes such as impersona...

Five Factors to Consider When Choosing a Small Business CRM in 2020

29/01/20 03:22 PM By Donna - Comment(s)

There comes a time when managing your client’s databases via thousands of spreadsheets, hopping from one system to another to find leads or customer data, or navigating amongst sales opportunities by checking scribbles on Post-it notes is no longer an option.


In order to effectively handle busi...

5 Ways to Improve Customer Retention with Marketing Automation Tools

20/01/20 03:55 PM By Mark - Comment(s)

Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one?

How about that a 10% increase in customer retention yields a 30% rise in the value of your company?

Grow Your Business From Within By Improving Customer Retention

As the stat...

Lead Generation for Recruiters: Top Tips to Attract High Quality Candidates

14/01/20 01:33 PM By Donna - Comment(s)

As a recruiter, you wear a lot of hats. You attract and nurture candidate leads, “sell” to those leads the idea of working with you as well as taking different job opportunities, coordinate and manage interviews and the list goes on.

The bottom line is, it’s a lot to keep track of, and even the best...

Get your daily dose of Sugar

07/01/20 04:18 PM By Donna - Comment(s)

In an ideal world, all your company’s software solutions would be able to easily share information. If you needed an important detail about a customer’s purchasing history while working in your customer relationship management (CRM) platform, it would be simple to call it up from your enterprise res...

This Weeks Inspiration How Tetley Harris Went From 100 Accounts to 1200

18/12/19 03:42 PM By Mark - Comment(s)

Have you ever stopped to wonder what would happen if your entire sales team were to pursue one big win after another, year after year after year?

You’d probably close some pretty big deals.

Given the long sales cycle that tends to precede larger corporate contracts, there’s a good chance you’d also mi...

Digital Transformation is More Critical Than Ever to Stay Competitive

10/12/19 04:09 PM By Tin - Comment(s)

Winning against market disruptors such as Amazon and others for office products and jansan dealers isn’t only about staying with the service-based, local presence strategic focus that’s always worked.  It’s about undergoing a digital transformation by embracing digital technology.

Process automa...

Integrated CRM Surveys: An Unbeatable Business Solution

13/11/19 06:16 PM By Tin - Comment(s)

In a world of business where you have boundless competition, CRM is your treasure box. You can use it to track your customers’ needs, their data, sales details, etc. to achieve your organizational goals.

However, your success depends on the quality of data stored in it. Which means it should be updat...

Nine Key Features of a Winning Mobile CRM App

05/11/19 05:58 PM By Tin - Comment(s)

CRM is the one of the most prominent assets for a business. It streamlines operations and reduces human errors with its systematic approach. But with the desktop version, you can only use it in the office. Because nearly every aspect of the product has been digitized, employees are no longer tied to...

What Should You Ask the SugarConnection Paris Sponsors?

22/10/19 04:16 PM By Tin - Comment(s)

We’re now less than a week away from SugarConnection Paris, and everyone is excited. In fact, when we sent out a call for sponsors to participate in the event, we were overwhelmed by how quickly those spots were booked.

You may be wondering: why the eagerness to participate in next week’s event? ...

Its National Customer Service Week!

15/10/19 05:53 PM By Tin - Comment(s)

Many studies have shown that providing the best customer experience impacts your top line. Customers buy more, and renew more often, if they feel they have they received a great experience. It’s simply not enough to have the best product in your already crowded marketplace. A great customer experien...

Unlock the Value of AI with CRM

01/10/19 05:23 PM By Tin - Comment(s)

Artificial Intelligence (AI) has been a topic of fascination of science fiction fans for many years, and it’s been typified in classic entertainment such as Star Wars, Star Trek, and even the Jetsons. As AI advances and as we explore its practical applications, fear of an impending “Matrix-like” fut...

Meet MasterSolve: SugarConnection Sponsor & Elite Sugar Partner

24/09/19 09:02 AM By Tin - Comment(s)

As you may recall from our previous spotlight, Sugar Partners play an essential role in helping companies cultivate customers for life. As one of our users explained it:

“It’s not enough to just choose a good solution. You also need a long-term partner to guide you through deployment and configuratio...

Scott Stratten on the Customer Experience: No Sugar-Coating

10/09/19 05:40 PM By Tin - Comment(s)

If you want to go big, it’s time to think small. 

This was one of the biggest — and most important — takeaways during our recent chat with Scott Stratten. 

After all, Stratten explained, very few customer relationships are built on grand gestures. It’s almost always the small, day-to-day int...