Advertising Measurement Best Practices for B2B

25/02/19 03:24 PM By Tin - Comment(s)

Marketers don’t always know how to measure the effectiveness of digital ad campaigns. Often, they receive conflicting direction from their leadership — or from the industry — about gauging the success of marketing campaigns.

Some industries, like healthcare, and B2B, are transforming how they measure...

Drive Sales for your Business with Data Analytics!

22/01/19 11:09 AM By Nico - Comment(s)

A company’s success depends on its ability to keep their customers at its core. Competition no longer looks at the prices of products, but rather on the advertising as well as how they are marketed. If you want to generate and keep customers, you have to interact with them and build relationships on...

2019: The Year of the Recurring Customer?

08/01/19 01:08 PM By Nico - Comment(s)

I know we all get a bit weary of the “New Year Predictions” posts and articles. But I do want to posit a bit of prognostication, if I may, for the coming year. I do believe that in 2019, we will see a lot of development around the concept of the “Recurring Customer.”

So, what is the “Recurring Custom...

Salesforce Named a Leader in the 2018 Forrester Wave: CRM Suites

20/11/18 11:46 AM By Nico - Comment(s)

From the beginning, Salesforce has been laser-focused on our customers and their success. For almost 20 years, our product vision and planning has been based on feedback from the more than 150,000 companies with whom we are fortunate enough to work.


That’s why being named a Leader in the 2018 F...