Big News! Salesfusion is Now Part of Sugar (Three Big Advantages for You)

21/05/19 11:11 AM By Tin - Comment(s)



Have you heard? The world is close to capturing 1.7 megabytes of data for each person on the planet every single second.


That’s not even the crazy part. 


For most companies today, very little of that data is being put to good use. Despite the tremendous amount of available customer intel, nearly ...

Increase Productivity with Actionable Insights in Hint 5.1

14/05/19 11:42 AM By Tin - Comment(s)



Our next version SugarCRM Hint 5.1 is now generally available! Hint provides a wide range of important, useful and actionable insights, uncovering key information at every stage of your sales, marketing, and customer service cycles. Version 5.1 focuses on increasing productivity and efficiency, to h...

11 Resources That Will Improve Your Sales Skills

07/05/19 11:48 AM By Tin - Comment(s)



Even though we live in a world that’s dominated by rapidly evolving technology, plenty of businesses are still very skeptical about every new advancement. For instance, old-school tactics are surprisingly common in sales. These “traditions” include paper contracts, siloed record-keeping, and in-pers...

CRM Blueprint Series: Sales Automation Webinar Recap

30/04/19 04:06 PM By Tin - Comment(s)



This week marked the latest installment of our CRM Blueprint Series of webinars aimed at helping businesses of all shapes and sizes build more modern, effective CRM initiatives. This edition focused on the core tenets of a modern sales automation solution.


In the webinar, we discussed how important i...

Five Important Questions to Ask Yourself Before You Renew Your Legacy CRM Vendor

22/04/19 06:57 PM By Tin - Comment(s)



What do a bedside shelfie, bit-coding robot, and a Gremlin chia pet have in common with your legacy CRM vendor? A lot! 


Don’t you love those vendors that push everything you think you might want, but offer little or nothing you actually need? Let’s be honest, who doesn’t want a bedside shelfie t...

Say Hello to Sugar 9

16/04/19 04:35 PM By Tin - Comment(s)



Last week we hit a major milestone at SugarCRM with the release of Sugar 9. Sugar 9 encapsulates all of the awesome new features and additions to the product we’ve added over the past year.


Empowering our customers to accelerate sales from first call to go live is at the heart of our new Sugar 9 rele...

What You Can Achieve with a Manufacturing CRM

09/04/19 02:58 PM By Tin - Comment(s)


This means it’s no longer enough to simply produce great product. If you’re not at least thinking about opportunities around servitization, direct-to-consumer relationships, and other trends, you may be at risk of falling behind.


Staying competitive is no easy feat. The landscape is riddled with chal...

4 Ways CRM Will Improve Your Customer Experience

26/03/19 11:07 AM By Tin - Comment(s)



There are many trends on the horizon that may pique your interest as you develop your business strategy to stand out amongst your competitors. Technologies like artificial intelligence with natural language processing or machine learning, block-chain-based services, and the Internet of Things (IoT) ...

Is Net Promoter Score still a relevant success metric?

12/03/19 04:48 PM By Tin - Comment(s)



What is NPS?


Back in December 2003, business strategist Frederick Reichheld published an article in the Harvard Business Review entitled The One Number You Need to Grow. The article introduced the concept of the Net Promoter Score (NPS) and gave way to how many companies, now including the likes of S...

Staying Relevant is the Key to Business Survival

22/01/19 10:45 AM By Nico - Comment(s)

The minute your business loses its relevance is the minute it dies. Just ask Toys R Us, which was forced to close all 735 of its US stores and many more around the globe last year after failing to keep up with changes in their industry and in the expectations of consumers.


The Deloitte Consumer Revie...

Improve Customer Service with CRM

27/11/18 09:50 AM By Nico - Comment(s)

In the age where technology is taking over, it is no secret that digital transformation is continuously disturbing the current interaction between owners and their customers. Having backlogs and getting left behind, especially in this industry is never fun, plus it poses an imminent threat to the en...

Understanding the Foundations of Customer Experience

30/10/18 08:41 AM By Nico - Comment(s)

A CEO from one of Europe’s largest manufacturers once said to me, “The relationship begins the first time I let you down.” Through the years, the wisdom of that insight still resonates with me. In a business, engineering and product development teams create elegant and useful goods and services. Alo...

3 Ways to Gain Customers with Data-Driven Digital Advertising

23/10/18 11:16 AM By Nico - Comment(s)

In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI.


Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna G...

Three utility use cases show the value of analytics

24/09/18 02:05 PM By Nico - Comment(s)

When I was in Denver for SAS Global Forum 2018, one of our customers asked me for three use cases that show strong return on investment for analytics in today's electric utility industry. Since our energy team has identified at least 125 separate use cases that show how analytics can improve results...

HOW TO IMPROVE YOUR SELLING PRACTICES AND SERVICES AT THE POINT OF SALE

10/05/18 10:05 AM By Nico - Comment(s)

Every chance of interaction with the customers is a business' most vulnerable time, especially the point of sale. It's the make-or-break moment. Either it will end in a positively memorable experience, or it will lead to the end of your relationship with your customers - the kind of break up you sho...

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