Blog tagged as Customer

How to Use CRM as the Foundation for Customer-Centric Digital Experiences

07/01/20 04:21 PM By Donna - Comment(s)



Did you know that 80% of customers say the experience a company provides is as important as its products or services? The good news is digital leaders are investing in better experiences. But where can those leaders find the data required to increase personalization and reduce friction across engage...

SaaS churn analysis: Configure your company for customer retention

12/03/19 04:23 PM By Tin - Comment(s)



Read through this narrative on:

1. Why customer retention is an important aspect of a consultancy company?


2. How to measure customer churn and revenue churn by doing a cohort analysis?


3. Two key predictors of customer churn


4. Four retention strategies that can lower your attrition rates




Why should cus...

In the Age of Customer 360, Data Stewardship Gives You an Edge

05/03/19 01:40 PM By Tin - Comment(s)

Your org’s data quality relies on your data stewardship efforts. Managing duplicate records, fixing data errors, and entering missing data helps you improve the quality of data.




Data quality is more important than ever as Salesforce works toward providing a 360-degree view of your team’s customers by...

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