Approach Your Career Journey with a Sense of Adventure

21/05/19 11:30 AM By Tin - Comment(s)

Account executive (AE) Jack Badavas has been with Salesforce for eight years in a variety of sales roles and locations. He approaches every challenge and opportunity with a sense of adventure and grit (more on this grit later).

An East Coast native, Jack went into sales right out of college, nabbing ...

Salesforce’s Pathfinder Training Program Expands Globally

14/05/19 11:56 AM By Tin - Comment(s)

At Salesforce, one of our core values is equality, and a natural extension of that is our commitment to workforce development. We want to empower a diverse and qualified workforce with the skills needed to ensure their future success, the success of our customers and partners, and to create a better...

Onboarding Hacks: How to Deeply Engage New Employees

07/05/19 01:32 PM By Tin - Comment(s)

Engaged employees are at the heart of our success story at Salesforce — and like many other tech companies, our employee population is booming! We welcomed more than 8,500 new hires into the #SalesforceOhana last year.

But today's talent market is tough, as employee turnover is the highest it's been ...

How to Develop a Team of Successful Service Agents

30/04/19 03:45 PM By Tin - Comment(s)

We’ve all had horrible customer service experiences. You know what we’re talking about — it’s that feeling when you hang up the phone and shake your head, wondering why companies just can’t get it right. And if the service is bad enough, you may instantly decide to never do business with them again.


Five Years in a Row: Best Places to Work

22/04/19 06:43 PM By Tin - Comment(s)

For the fifth consecutive year, Salesforce has been named one of San Francisco's Best Places to Work in the Bay Area by the San Francisco Business Times. Recognition like this makes me both grateful for our Salesforce family and humbled because of the incredible companies that we stand beside on the...

Service Transformation Must Come From the C-Suite

16/04/19 04:11 PM By Tin - Comment(s)

Did you know many customer service departments are still in dinosaur mode? They face shifting demands from customers without the necessary tools, strategy, processes, and agents’ skills to meet them. When I speak at conferences, I often hear from customer service leaders about how difficult it is to...

Volunteering is the New Happy Hour

09/04/19 02:36 PM By Tin - Comment(s)

Ever learned something new about a colleague during an office happy hour? Whether it’s learning that your coworker has a cool hobby outside of work or that your boss has some impressive dance moves, the number-one reason employees attend happy hour is to get to know their colleagues better.

But happy...

How to Influence Sales Cycle Length

28/01/19 07:17 PM By Nico - Comment(s)

In an earlier post on the topic of Sales Velocity, I covered an important and overarching success metric that focuses one thing: How much revenue can you expect to bring in each day? The Sales Velocity equation looks at four things: 1) number of opportunities in pipe, 2) average opportunity value, 3...

Integration—the bridge between your marketing automation tool and truly automated marketing

28/01/19 07:14 PM By Nico - Comment(s)

Marketing automation tools aid you by delivering smart content and earning valuable information in return. But can this information afford to stay buried in your tool? And is your content still smart if it does? No and no.

Your other apps need the information your marketing automation tool gathers, t...

New Year, New Business Resolutions: 10 Salesforce Leaders Share Predictions for 2019

08/01/19 01:16 PM By Nico - Comment(s)

What a year! 2018 brought us deeper advancement in AI, with features like voice, predictive actions and bots becoming more commonplace. We also saw customer experience move to the forefront of nearly everything, bringing much deeper levels of personalization into our day-to-day lives — both personal...

D&G: China shopping sites pull products in ad backlash

26/11/18 02:59 PM By Nico - Comment(s)

Dolce & Gabbana products have been pulled from Chinese e-commerce sites as the backlash against a controversial ad campaign grows.


The firm posted videos this week showing a Chinese model struggling to eat pasta and pizza with chopsticks.


The campaign was accused of trivialising Chines...

Integrating Marketing Automation with CRM

13/11/18 12:35 PM By Nico - Comment(s)

In the business industry, customer relationship management (CRM) solutions have been around for many years, changing the operation of sales and customer service. Besides building and fostering customer relationships from leads to sales and throughout the sales lifecycle, CRM systems also help compan...

Blogging Best Practices: 4 Ways Retailers Can Integrate Blogs to Enhance the Shopper Experience

13/11/18 12:17 PM By Tin - Comment(s)

Amazon has set the bar on consumer expectations when it comes to price, selection, convenience, and speed. But there’s one area where Amazon is not leading the way and that’s content. Savvy brands and retailers have come to the realization that, to differentiate today, they need to focus on customer...

Marketing tools to help optimize your emails, booths, billboards, and beyond

06/11/18 11:13 AM By Nico - Comment(s)

These days, successful marketing comes in a million different forms, whether it’s a killer email campaign, an eye-catching billboard, a decked out trade show booth, or in Zoho’s case, a big yellow Zoho One Airstream. Yep, this summer we launched the #ZohoGo tour, where we wrapped a vintage 1950s wha...

Digital Transformation: A Forefront in Business

23/10/18 11:53 AM By Nico - Comment(s)

Companies, whether small-scale startups or well-established empires are highly investing towards a set of goals for the growth of their business. Countless employees, marketing and sales teams, and an immense number of business deals are set out to help keep the ball rolling.


But times are cha...