How to manage your Google My Business listing with Zoho Social: Learn from Sofia

27/11/18 09:43 AM By Nico - Comment(s)

Imagine an old telephone book—you know, the ones people used before everyone had the internet in their pockets. A Google My Business listing is something like that. It might be the first thing your audience stumbles upon when they run a search for your business online, or anything related to what yo...

Why tech is taking a hammering

27/11/18 08:57 AM By Nico - Comment(s)

Technology stocks have had a very bad week. For the FAANGs (Facebook, Apple, Amazon, Netflix and Google) which have led the charge in growth over the past decade, it was grim.

At their lowest point, all five were down more than 20 per cent from their peaks. This translates to hundreds of billions of ...

Cyber Monday and Black Friday: Tips to get the best deals

27/11/18 08:43 AM By Nico - Comment(s)

Black Friday has been and gone, but many stores are extending their pre-Christmas discounts into Cyber Monday.

Price comparison site predicts that British shoppers will have spent £7bn over the whole frenzied sales period this year - an average of £220 each.

But bargain hunters need to ke...

Parents struggle to handle children's tech habits

20/11/18 11:39 AM By Nico - Comment(s)

Parents worry about how excessive mobile use is affecting their children but struggle to tame their tech habits, suggests a survey.

It found that 43% of 7,000 parents across Europe who were surveyed were concerned that using gadgets meant their children slept poorly. Others feared what tablet and pho...

Social Media as a Customer Care Strategy

23/10/18 11:57 AM By Nico - Comment(s)

Businesses are continuously exposed to different digital and marketing strategies as well as customer relation systems to boost their sales and to generate more clients. But with the immense evolution and rising trend of the internet, business owners have also adopted another strategy to reach out a...

Facebook's WhatsApp flooded with fake news in Brazil election

22/10/18 05:19 PM By Nico - Comment(s)
BRASILIA (Reuters) - Facebook Inc’s popular messaging service WhatsApp has become a political battleground in Brazil’s most polarized election in decades, raising concerns that it is distorting debate beyond the public eye.


Is Social Media Making the World Bigger or Smaller?

16/10/18 09:57 AM By Nico - Comment(s)

Social media is scaling the world's instant communication, increasing connectivity and enabling businesses to move quicker than before. Through social media, we can meet people from all corners of the earth, exchange ideas, learn about other cultures, see products, and do business wherever you are, ...

The Worst Advice We've Ever Heard about Social Media

24/09/18 01:18 PM By Nico - Comment(s)

While you may use social media as a part of your marketing strategies for many positive benefits, some practices would require a lot of consideration before implementing. Connecting friends online is one thing, but when online interactions involve your brand image, you have to make sure that you are...

Bad Social Media Habits That You Should Stop Now!

18/09/18 01:22 PM By Nico - Comment(s)

Social media has remained to progress in popularity as a top marketing tool for businesses and maintained to grow. In fact, according to an infographic by Social Fresh, social media budgets will double over the next five years. With so many resources invested in this marketing medium, you are p...

How to Promote Your Blog Locally (and Why You Should)

03/09/18 04:52 PM By Nico - Comment(s)

Building early attention for your blog can be difficult; most bloggers never end up reaching their first 1,000 readers. But one of the most overlooked strategies for improving your blog’s visibility also has the potential to be one of the most effective: promoting your blog locally, within your city...

Is the Number of your Facebook Likes Enough for your Business?

02/07/18 05:17 PM By Nico - Comment(s)

Circa 2008, the number one social networking site decided to level up from being just a regular networking site into a business interaction platform. Facebook came up with the best way for businesses to promote their products online aside from the traditional website and ad pages. And that was the b...

Spectacles’ Latest Update Finally Optimizes Videos For Sharing Outside Snapchat

25/06/18 05:07 PM By Nico - Comment(s)

Snapchat updated its camera-equipped Spectacles today to allow users to export video in a non-circular format. That’s a massive change in how Snapchat thinks about its glasses. The company launched the sunglasses with the idea that the circular format allowed users to rotate their phone (i...


08/05/18 12:02 PM By Nico - Comment(s)

An estimated 65.6 million people were forcibly displaced from their homes in 2016, and this number continues to rise. From 2000 to 2016, over 3.5 billion people worldwide were affected by natural disasters and humanitarian crises - and the scale of response required in these situations is placing in...

Generate Leads Through Social Media

08/05/18 10:47 AM By Tin - Comment(s)

Leads are potential customers who have expressed their interest in your product and services and have provided you their contact information that you can use to make a follow-up interaction. These leads can go directly to the Sales team, or you may engage them in content-specific marketing programs.